New Kitchen with Better Chinese Cuisine

廚房,家庭中最重要的空間,承載著一個家的靈魂,但這個水火交融的場所卻也不乏各種矛盾,我們需要一個更適合中式烹飪的新廚房,包容所有煎炸爆炒,滿足所有色香味俱全。
專注廚電領域40年,老板電器以高端廚電解決中式烹飪中的痛點,致力于傳承與創新中國烹飪文化精髓,用現代科技改造中國廚房。
在我們為老板電器打造的210平米全新終端內,三塊核心功能模塊:中央烹飪綜合體驗區,大小廚房情景體驗區及單品類展示體驗區,呈現分點式布局,構架“中國新廚房”體驗專廳。
同時為強化中式廚房的視覺氛圍,我們圍繞著廚房產品使用屬性,開發了整套中文文字符號,從外立面到店內貫穿出現,成為代表老板電器“中式廚房”空間的一個視覺符號。
店內則通過產品技術展示模塊來深度詮釋“中式廚房”的品類及產品創新。輕度多媒體植入以及主推套系的視覺處理,讓產品的展陳方式更加多樣化及易于凸顯產品核心賣點。雙入口動線設置形成店內完整回形動線;視覺動線則在店內通透的情況下,聚焦于核心技術解讀區。
中式烹飪餐具以及中式菜肴的道具植入,更加從多感官的角度營造出“中式廚房”體驗環境。

Kitchen, the most important space in the family, carries the soul of a family, but this place of water and fire blending is also full of contradictions. We need a new kitchen more suitable for Chinese cooking, including all frying and frying, to meet all the colors, fragrances and flavors.
Focusing on the field of kitchen and electricity for 40 years, Boss Electrical Appliances uses high-end kitchen and electric appliances to solve the pain points in Chinese cooking, to inherit and innovate the essence of Chinese culinary culture, and to transform Chinese kitchen with modern technology.
Within the 210 square meters new terminal we built for our boss, there are three core functional modules: Central Cooking Comprehensive Experience Zone, Large and Small Kitchen Situational Experience Zone and Single Category Display Experience Zone, which present a point-by-point layout and construct the "China New Kitchen" Experience Hall.
At the same time, in order to strengthen the visual atmosphere of Chinese kitchen, we developed a set of Chinese character symbols around the use attributes of kitchen products, which appeared from the outside facade to the inside of the shop, and became a visual symbol representing the space of "Chinese kitchen" of the owner's electrical appliances.
In the store, the category and product innovation of "Chinese Kitchen" are deeply explained through the product technology display module. Mild multimedia implantation and visual processing of the main push system make the product display more diversified and easy to highlight the core selling points of the product. The double entrance moving line is set to form a complete loop moving line in the store, while the visual moving line focuses on the core technology interpretation area when the store is permeable.
Chinese cooking utensils and props implantation of Chinese dishes create a more multi-sensory "Chinese kitchen" experience environment.